Recently, China's Red Cross Society came under fire after a credibility scandal erupted on the Internet. Netizens were infuriated when a 20-year-old woman named Guo Meimei, who claimed on Sina Weibo (the Chinese version of Twitter) to be the general manager of a company called Red Cross Commerce, boasted about her luxurious lifestyle, showing off her Maserati and Lamborghini cars, expensive handbags and palatial villa.
The furious netizens began to question whether Guo had financed her lifestyle out of money that had been donated to the society and started a human flesh search to find out the identity of Guo Meimei and her connection with the Red Cross Society. Although both Guo and the society publicly denied having any ties to one another, continuous disclosures of inside stories and disputes over this incident flooded the Internet. The Red Cross Society of China was plunged into an unprecedented crisis of trust.
Due to the Red Cross's long-established shady operation and lack of internal transparency, as well as its already plummeted public credibility following previous scandals, the collective outburst of public doubt triggered by this incident hardly came as a surprise
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